How CRFashionbook developed a new website with Player One labs

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Overview

CR Fashionbook, created by Carine Roitfeld, is a leading online and offline fashion magazine that holds a prominent place in the fashion industry. With over 2 million followers on instagram and 10s of thousands of monthly visitors, CR Fashionbook is a go-to source for fashion enthusiasts and industry insiders alike.

Challenge

Solution

Results

"Player One Labs has been incredibly responsive and present since the launch of our new website. Their dedication to ensuring our digital presence is both secure and high-performing has been invaluable to us."

Emmanuelle Lesvèque

Creative Director at CR Fashionbook

Challenge

CR Fashionbook's website suffered a severe hack that compromised its security and functionality. Malicious malware infiltrated the site, leading to significant losses in traffic and damaging the brand's reputation. The situation was critical, with the potential to harm relationships with high-end fashion maisons and loyal readers.

Solution

PlayerOne Labs was brought in to address the crisis. The approach was meticulous and comprehensive:

File-by-File Analysis: Each file on the compromised website was analyzed to identify and eliminate malware, ensuring no harmful code was left behind.
Content Export and Rebuild: The content was carefully exported, and the website was rebuilt from scratch, incorporating modern design principles and robust security measures.
Enhanced Security: Additional layers of security were implemented to prevent future breaches and ensure the website's integrity.

Results

The collaboration with PlayerOne Labs led to remarkable outcomes:

Restored Client Relationships: All budgets from high-end fashion maisons were reinstated, demonstrating the restored confidence in CR Fashionbook’s digital presence.
30% Increase in Traffic: The website saw a significant 30% rise in traffic post-relaunch, recovering from the previous losses and exceeding prior performance.
+1,000 New Subscribers: The revamped website attracted over 1,000 new subscribers to the mailing list, expanding CR Fashionbook’s reach and engagement.
Optimized Speed: The website’s loading speed was reduced to optimal levels, providing a better user experience for its visitors.